منابع مشابه
Identifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
متن کاملIdentifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
متن کاملActive Surveying: A Probabilistic Approach for Identifying Key Opinion Leaders
Opinion leaders play an important role in influencing people’s beliefs, actions and behaviors. Although a number of methods have been proposed for identifying influentials using secondary sources of information, the use of primary sources, such as surveys, is still favored in many domains. In this work we present a new surveying method which combines secondary data with partial knowledge from p...
متن کاملIdentifying Opinion Leaders in Time-Dependent Commercial Social Networks
The increasing amount of information flowing through commercial social networks offers clear advantages for companies who can take a valuable feedback from community actions. In particular, the identification of influential users in on-line social network can support companies in designing and targeting marketing campaigns, as influential gate-keepers and diffusers of information can ignite epi...
متن کاملOpinion leaders and changes over time: a survey
BACKGROUND Opinion leaders represent one way to disseminate new knowledge and influence the practice behaviors of physicians. This study explored the stability of opinion leaders over time, whether opinion leaders were polymorphic (i.e., influencing multiple practice areas) or monomorphic (i.e., influencing one practice area), and reach of opinion leaders in their local network. METHODS We su...
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ژورنال
عنوان ژورنال: BMJ
سال: 2008
ISSN: 0959-8138,1756-1833
DOI: 10.1136/bmj.a413